An Olfactory Immersion: Master Class "Fragrance & Luxury"

Meet the Luxury Experts

Under the direction of our teacher-researcher Rania Serhal, this Master Class brought together Romain Krafft, a leading figure in the perfume industry and co-founder of PERFUMIST, the world's number one application dedicated to fragrances. Rania Serhal, whose research work is widely recognized, orchestrated this enriching meeting, enabling our students to benefit from Mr. Krafft's expertise and a cutting-edge academic perspective.

An Immersive Exploration of the Fragrance Industry

During this Master Class, our students had the opportunity to explore the luxury fragrance industry through a detailed presentation by Romain Krafft. They discovered the nuances of the global fragrance market, specific distribution networks and PERFUMIST's innovative business model, which plays a central role in the sector's digital transformation. Discussions also highlighted current trends, brand strategies and the expectations of today's connected consumers.

Innovative teaching methods for students

This Master Class is in line with the ICD Business School's strategic approach to immersive, fun teaching. By integrating renowned experts and promoting research projects, we place business at the heart of our programs. Students were thus able to develop a critical eye on the evolution of the luxury sector, enriching their theoretical understanding with practical, hands-on experience.

Conclusion

Our sincere thanks to Romain Krafft and Frederick Besson for this captivating immersion in the world of scents and luxury. This event illustrates our commitment to offering quality training aligned with the contemporary dynamics of the luxury industry.